Experience. Vision. Commitment.
Invest in NewTropic
NewTropic is expanding rapidly and has ambitious aspirations to become the premier cannabis manufacturer in the world.
My vision for NewTropic has always been to take cannabis manufacturing to a whole new level, one that’s on par with professional food, beverage, and pharmaceutical manufacturing.
- Alex Rowland, co-Founder & CEO
NewTropic was founded in 2016 by Alex Rowland and Nelson Becerra, veteran entrepreneurs in the technology and media industries. After successfully launching a premium cannabis concentrates brand, they teamed up with manufacturing experts in Colorado and California with a vision to completely transform cannabis manufacturing. The team set out to build a business
that redefined the standards for cannabis manufacturing – beginning by launching a state-of-the-art cGMP-compliant production facility in Santa Rosa, California, that opened in late 2019. The facility would break new ground utilizing cutting-edge processing equipment and professional processes that set new standards in the cannabis industry.
Why us?
We have built the largest and most technologically sophisticated cannabis contract manufacturing facility in California.
Differentiation
We focus on Quality. Flexibility. Efficiency. Compliance.
NewTropic is focused on using technology, people and process to be the best contract manufacturer in cannabis. We’re dedicated solely to our clients’ success and are NOT focused on building our own brands that would compete with our clients’ brands.
NewTropic enables brands to completely outsource licensed manufacturing activities resulting in:
- Reduced Capital Expenditures
- Predictable Unit Costing
- Accelerated Market Entry
- Simplified Product Launches
NewTropic Supply Chain
We’ve redefined the standard in cannabis manufacturing.
Modern supply chains require flexibility, efficiency and reliability.
NewTropic sources and transports cannabis flower and trim from licensed cultivators to one of our facilities for processing and packaging flower or for extraction into crude, distillate or isolate. Once in extracted form, cannabinoids and terpenes can be infused into consumer products, packaged, palleted and distributed to a retail store for sale.
Opportunity
The market is big, it’s growing at over 30% annually, and it’s evolving rapidly.
The global cannabis market is rapidly gaining acceptance. 66% of the US population favors legalization* and 34 US states have legalized medicinal or recreational use. In 2018 and 2019, countries throughout Europe, Asia and South America repealed their bans on cannabis.
*Source: 2019 Gallup
Addressable Market
We’ve strategically positioned NewTropic within the market to maximize value & opportunity.
NewTropic’s initial market, California, is the largest adult use market in the world, with $2.96B in sales in 2019.*
NewTropic Current Market in CA: $1B
NewTropic Total Market in 2024: $12.9B
Our Market Opportunity
Green “Slices” Indicate NewTropic’s Addressable Market
Flower & Pre-Rolls $1.3B
Flower & Pre-Rolls
Edibles $398M
Edibles
Concentrates $1B
Concentrates
Topicals/Other $192M
Topicals/Other
*Source: BDS Analytics.
